PEA

German competition authority draws consumer privacy conclusions for IOT. Privacy and your TV shows privacy is everywhere.Smart about history Making a humdrum object exciting by prefixing the adjective ’smart’ started in the late 1960s with the inventions of the smart…

Reducing lost customer value due to poor marketing Your marketing is driving people away Less permission means less commercial value Think of all the prospects and customers who have given permission for targeting and contact – that is the marketable…

Assessing where the law, the brand and the customer meet A poor privacy experience is more than just a potential fine Fined for a poor privacy experience When the French data protection authority (CNIL) fined Google €57m it was because…

The alarming gap between Digital Transformation and Privacy Management. How businesses are letting two key initiatives  work against each other. There are inescapable facts about two business issues - That Digital Transformations Programmes exclude Privacy. If privacy is in their…