People say the GDPR is an enforcement failure. But, are they looking at the GDPR all wrong? How businesses should take the lead and focus on customers There are inescapable facts about two business issues - That Digital Transformations Programmes...
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German competition authority draws consumer privacy conclusions for IOT. Privacy and your TV shows privacy is everywhere. Smart about history Making a humdrum object exciting by prefixing the adjective ’smart’ started in the late 1960s with the inventions of the...
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Reducing lost customer value due to poor marketing Your marketing is driving people away Less permission means less commercial value Think of all the prospects and customers who have given permission for targeting and contact – that is the marketable...
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Assessing where the law, the brand and the customer meet A poor privacy experience is more than just a potential fine Fined for a poor privacy experience When the French data protection authority (CNIL) fined Google €57m it was because...
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From 'Safe Harbour' to 'Privacy Shield', what's next? Data Asylum? How Max Schrems shook privacy up. Max Schrems took to twitter for his great unveil: Breaking: The EU’s Court of Justice has just invalidated the “Privacy Shield” data sharing system...
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The alarming gap between Digital Transformation and Privacy Management. How businesses are letting two key initiatives work against each other. There are inescapable facts about two business issues - That Digital Transformations Programmes exclude Privacy. If privacy is in their...
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Why Privacy? Why Experience? and why an agency? The answers are simple. Most importantly, we are on a mission to make privacy better for everyone. We are frustrated at just how rubbish privacy strategies, journeys, communications and overall design is....
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What does GDPR stand for? What does GDPR stand for? Well, in literal terms it stands for General Data Protection Regulations. That was easy. But what it really stands for is a whole lot more complicated and somewhat oddly, even...
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People are messy, privacy doesn’t have to be People are wonderfully messy. Life is haphazard. People don’t conform to processes. They care when they care, not when you tell them. Like we said, messy. PEA is built on the solid…